Competitive Edge through Product Customization:
How a Modular Product Architecture Increases Product Options, Reduces Costs, and Locks In Satisfied Customers

Abstract:

Industrial manufacturers are facing unprecedented demand to deliver multiple product variations-which is driving up both costs and complexity in product development. The fact is, in every industry today, customers want more products that are specific to their unique requirements-and they want them quickly at an attractive price.

To win, industrial manufacturers must adapt to this mandate by quickly creating customized products in a profitable, high-quality way. For many forward-thinking manufacturers, finding a 'customization solution' requires looking at traditional manufacturing processes in a completely different light, and ultimately transforming their product architecture to support 'modular' design.

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