Consolidating on PTC Creo: Britax

Recently, Britax made a significant change to its design strategy. The company, a leading manufacturer of child safety equipment, abandoned SolidWorks and is consolidating all its design work on PTC Creo. Here’s why:

Britax car seats, strollers, and infant carriers must be high quality and provide impeccable safety to succeed in the child safety market. For Britax, that means both exceeding industry standards and innovating new ideas with every product.

For example, 73% of car seats are mounted incorrectly, according to the National Highway Traffic Safety Administration. So Britax is engineering car seats that are easier and more intuitive to install—the right way, every time.

Grant Mason, industrial design manager at Britax, says PTC Creo plays an important role in the company’s direction.

“I think PTC Creo gives us the competitive advantage,” he says. “We can really push the boundaries on styling and safety innovation because of the tools available to us.”

“I think PTC Creo gives us the competitive advantage,” he says. “We can really push the boundaries on styling and safety innovation because of the tools available to us.”

The results?

Using PTC Creo, Britax enjoys great benefits during concept design. With the software’s tools, like Freestyle in PTC Creo Parametric, the team creates and evaluates more designs in less time, cut weeks off early stage concept development, and save an overall 15% in concept development time.

“After evaluating PTC Creo, it was a ‘no brainer’ to make the switch,” says the product development team. “We now leverage PTC Creo for double-digit performance gains in some areas of design.”

Impressive, from a business point of view. But that’s not really what drives most people at Britax headquarters in Fort Mill, South Carolina.

It’s the calls and letters they receive every day from families that were unfortunate enough to be involved in auto crashes, but fortunate enough to have their children in Britax products.

Original Source/Author: Geoff Hedges

Leave a Reply

Your email address will not be published. Required fields are marked *