Three Manufacturers That Can’t Live Without Direct Modeling

The world’s most innovative manufacturers have something in common, regardless of which industry they operate in: They value flexible product design tools. That’s why many of them use direct modeling in combination with parametric modeling. The approach helps their ideas evolve quickly from concept to final, detailed design.

Quick Links

PTC’s Direct Modeling


Companies and FMX

Explore the benefits

Free Trial

Try PTC Creo

Here’s a quick look at three manufacturers – KTM Motorcycles, Specialized Bicycle Components, and Liebherr – who can’t live without direct modeling technology.

KTM Motorcycles

KTM Motorcycles is a well-known Austrian-based company that builds super-fast motorcycles and sports cars. All of the engineering of KTM’s products takes place in-house, because that’s the best way to ensure that everyone involved embraces the company’s “Ready to Race” philosophy.

KTMIt’s a philosophy that has worked well for KTM, which is the fastest-growing motorbike manufacturer in the world. The company is growing fast and continues to increase market share in key regions across the globe.

KTM credits the combined parametric and direct modeling capabilities in PTC solutions with helping it bring products to market 15% faster. But greater speed and efficiency are just two of the benefits of PTC solutions. They don’t stop there.

The ability to use direct modeling capabilities seamlessly in a parametric modeling environment helps KTM product designers manage late-stage design changes with ease—a critical capability to have when you’re working in a high energy, highly creative environment. It’s also important when older designs are reused and modified. PTC Creo flexible modeling makes it easier for the KTM team to move forward when a new engineer is brought into the development process mid-stream, because that designer does not have to spend a great deal of time focusing on the original design intent.

By using flexible modeling, engineers can select and edit a range of geometry and features without compromising the intent of the original design.

“With PTC Creo, everyone can take existing designs and make modifications to improve performance,” says Olaf Seger, a company designer at KTM. “New designers can leverage existing parts [from previous generations of bikes], even when the original designer is unavailable.”

Watch this video to learn more about how KTM Motorcycles takes its designs to new heights with PTC Creo:

Specialized Bicycle Components

Specialized Bicycle Components is one of the most popular developers of competition and recreational bicycles in the United States. The company’s bikes are fast, strong, and light and feature advanced suspension systems that evolve every year.

To stay competitive, the company added direct modeling when it adopted PTC Creo.

Specialized engineers work so closely with suppliers, that they often modify the suppliers’ 3D CAD data. With direct modeling, they don’t have to worry about which CAD system the model was originally created in.

“Because I don’t have to be concerned with file types or which supplier component is in which format, I get the overall bike developed much faster than before,” says Robb Jankura, a mountain bike engineering manager at Specialized and a PTC Creo power user.

With PTC Creo, the team can do more and more in less time. Watch this video to learn how Specialized creates two-wheeled masterpieces with PTC Creo:


German heavy equipment manufacturer Liebherr has history of building some of the biggest and most powerful construction equipment in the world. In fact, the company got famous for building the world’s tallest and strongest mobile crane.

The crane—known as the Liebherr LTM 11200-9.1—helps construction companies mount equipment like 90-ton turbines and rotor blades that are 50 meters in diameter.


The crane’s creators had to contend with all sorts of challenges, from balancing the forward and rearward movements to meeting requirements for forward and rear-axle steering, to ensuring the total weight of the crane did not violate transportation regulations.

Addressing those challenges meant exploring design alternatives and making frequent changes during the design process. That’s where PTC Creo direct modeling technology came in.

With PTC Creo, the team at Liebherr can re-use and re-design parts from previous design projects. They’re also better equipped to address unforeseeable design changes to help reduce weight and optimize the torsion of the telescopic cranes.

Watch this video to see how Liebherr constructed the world’s tallest crawler crane:

Leave a Reply