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Augmented Reality Is Ready and Open for Business

Why now is the right time for companies to deploy AR
AR Benefits

This white paper examines why now is the right time for companies to deploy AR while examining various key considerations for success, partnership strategies, and adjusting for the technological and cultural shift, and the importance of setting key performance indicators (KPIs) that will enable objective and transparent assessment of an AR deployment.

IDC OPINION Today, an increasing number of companies seek to implement digital transformation programs to drive higher growth, productivity, profitability, and customer satisfaction. The ongoing COVID-19 crisis has accelerated the need for investments that will enable companies to become efficient and resilient. One technology that these programs should consider is augmented reality (AR), in which digital content is placed in the user’s field of view while still maintaining sight of the physical, real-world environment.

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